HIGH END 2021 Show Report
High End Society Munich Germany

HIGH END Society Video Features Enjoy the Music.com
"HIGH END 2020 was canceled, and they handled it with the grace and dignity that our industry deserves," says Enjoy the Music.com's Creative Director Steven R. Rochlin. "I look forward to the truly incredible HIGH END 2021 event in Munich."
---> See HIGH END's video with Steven R. Rochlin at this link.

About The HIGH END Event In Munich
The HIGH END, the internationally renowned audio exhibition, is the undisputed leader when it comes to impressively setting the tone for top-class music reproduction. It has been providing ideas and impetus for producers, sellers and consumers of high-quality consumer electronics for four decades.

On the four days of the 2021 event, September 9th through 12th, the entire world of audio experts and professionals gather in Munich to visit hundreds of exhibitors from more than 40 different countries as they showcase their latest innovations in the halls and atriums of the MOC event center.

HIGH END 2021 show plans to open their doors and welcome exhibitors and visitors from all over the world in Munich, Germany. With exhibitor space already fully booked months in advance, this year's HIGH END show marks it's 39th time and 17th at M.O.C. As during the past 21 years, longer than any other North American magazine, Enjoy the Music.com once again reports on HIGH END in Munich. This internationally renowned exhibition has firmly established itself as a global event over nearly four decades.

International Parts + Supply Event 2021
At the same time as HIGH END, the Society's International Parts + Supply (IPS) event perfectly complements the HIGH END, which has developed into the largest international hi-fi show and enjoys tremendous significance and international popularity within the audio industry. Manufacturers of supply parts for the audio industry will be provided with a special exhibition area in the MOC event center, alongside the HIGH END 2021, offering an ideal platform for establishing more intensive contact with their customers and optimally showcasing their products tailored to their target group.

In September, you can meet the entire world of hi-fi experts and professionals at Munich's MOC exhibition grounds. Two trade visitor days will give exhibitors the perfect chance to plan their B2B meetings with no stress and without being pressed for time. As a parts manufacturer and supplier you can immensely benefit from these conditions, because your customers are already there.

Alan Parson As Brand Ambassador
High End Society is very happy to announce that Alan Parsons will be this year's brand ambassador for their HIGH END 2021 Munich international hi-fi show! For this world renown British musician, sound engineer, and producer, they also brought back a reunion with his predecessor Steven Wilson. Both musical artists know each other from their joint work on Steven Wilson's album The Raven That Refused to Sing (And Other Stories).

This year's HIGH END event motto is "The Magic Of Music" and features brand ambassador musician and studio engineer Alan Parsons. As a true master of good tone, Alan Parsons leads a successful career for decades. He has also been nominated for a Grammy award 13 times. recently, in 2018, he received the coveted award for the album Raumklang. Alan Parsons initially worked as an assistant at the legendary Abbey road studios on the Beatles last two albums, before becoming known as a sound engineer for the legendary Pink Floyd album Dark Side Of The Moon. Alas founded The Alan Parsons Project in 1975, releasing many albums by his band, and in 2019 his recent studio album The Secret is available as he currently tours America and Europe.

More Details About HIGH END 2021
HIGH END 2021 show will set new standards and is the most important European rendezvous of the audio industry, both for small manufacturers and global audio brands. This is where they all come together to meet. In addition to the large, leading global players in the industry, however, there are also the smaller audio specialists who display their passion for innovation and find just the right setting at the HIGH END in Munich's MOC. Approximately 550 exhibitors from 41 countries plan to showcase their innovations in four exhibition halls and two atriums, with 138 prominent conference rooms. It is a feature found nowhere else in the world at a trade fair of this kind.

360° Range Of Products And Services
The exhibition allows a unique insight into the market of the entire international audio industry. The HIGH END offers the whole variety of the audio market – from analog to digital. Proven analog technology is entering into new alliances with digital developments of recent years. Through the dramatic evolution in entertainment electronics, ushered in by digitalization and virtualization, streaming continues to be widely popular.

Vinyl records are of course being offered for sale again. Heavy vinyl discs that users can touch and hold in their hands have been enjoying continuous growth now for years, after all, symbolizing an oasis of peace in a hectic, high-tech world. Here, exhibition visitors can revel in a unique opportunity to discover a wide range of musical gems and to pursue their passion of enjoying music without being in a hurry.

Consumer Electronics For All Age Groups And Any Budget
For large or small pocketbooks, young or older clientele, at the HIGH END, all music and equipment aficionados can find what they are looking for. Naturally also on display are affordable entry-level models for hi-fi novices. The HIGH END offers the full range of audiophile products, whether it be small systems for those just getting started, headphones, turntables and, of course, the ultimate peak of technical perfection.

There is no other place in Europe where the entire range of audio products is presented as impressively and emotionally as HIGH END. The diversity of services in the industry reflects both the big players as well as the many smaller, more specialized and niche providers. Visitors will be immersed in analog high-precision art as well as in the latest digital audio and visual soundscapes. Exquisite analog equipment blends in harmoniously with the latest multimedia equipment. Perfectly processed loudspeakers, traditional tube amplifiers and cult turntables stand side by side with networked audio systems, audio streaming solutions, digital wireless systems and multimedia stations. Visitors can find everything their music-loving heart's desire, regardless of age and lifestyle.

HIGH END 2021 includes many seminars and lectures from leaders within the high-end audio industry. Live music events are also a highlight as bands travel throughout the venue playing music to a welcoming audience. No other show promotes their event as HIGH END provides. Radio and TV commercials and augmented by posters on buses, within the subway and taxi cabs. HIGH END truly is leading the way when it comes to providing one of the world's largest specially audio shows in the world.

Enjoy the Music.com's exclusive, and extensive, HIGH END 2019 coverage can be seen here.

Currency Exchange Rate
On November 17, 2020
€0.84 = $1
$1.19 to €1

Where
MOC Munich
Lilienthalallee 40
80939 Munich, Germany

When
September 9th through 12th, 2020

First day only open for trade visitors with pre-registration.

Price
Trade Visitors:
Trade visitor ticket with pre-registration: €35
Trade visitor ticket locally: €50

Visitors:
Visitor day ticket Friday or Saturday: €15 / day
Visitor day ticket Sunday: €5 / day
Visitor 3-day ticket Friday to Sunday: €25

Day ticket reduced, only in the MOC: Friday and Saturday: €10
Reduced ticket prices for pupils, students, seniors, and persons with disabilities upon presentation of the corresponding pass.

Free entry for children until the age of 14.

Previous HIGH END Munich Show Reports
2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, and 2020.