While we realize there are many venues for your
advertising dollar, Enjoy the Music.com
provides many benefits not experienced elsewhere. We recognize it can be hard to decide
who truly provides the best value, therefore the below presents
your company with very important information. Many websites offer some type
of banner advertisement and you must consider where your advertisement is placed,
how many times it is seen, and the all-important actual click through rate.
Also of note is that virtually all major search engines rank Enjoy the
Music.com at top position for many
popular audiophile search phrases.
Where your advertisement is placed within a web page is
extremely important. This can not be stressed highly enough. How many times your
advertisement is actually viewable is of paramount importance as some websites use what is called a rotating
script. Basically, this means your advertisement space is shared with many
others on their page. Ask them how many others share that same space. As an
example, if ten advertisers share a single space, then your advertisement is
seen 1/10th of the time. As such, their advertising rates should be 1/10th the
cost, yet are far higher. This situation also imparts a lack of consistency
and lowers the amount of views for your advertisement. Enjoy the Music.com does not
use any rotating script so your advertisement appears all the time and in the same
location on multiple web pages. This important advantage gives your target audience the ability to remember your advertisement, click on it
and view your
company's site.
Online advertising spend will reach $42 billion by the year 2011, up from the 16.9 billion invested in 2006 according to eMarketer. eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. They take aggregates and analyzes research from over 2,800 sources. Within their recent press release they go on to state, "One big trend is that the nation's largest advertisers are shifting more of their budgets from traditional media to the Internet.... Among Advertising Ages "100 Leading National Advertisers," 69 of them allocated a smaller share of their total ad budgets toward the four traditional measured media -- TV, radio, newspapers and magazines -- in 2006 than they did in 2005. More than half, 58 of those same advertisers, decreased their spending share going to the four traditional and increased the share going to the Internet. Combined, the 100 top advertisers spent nearly $230 million less on the Traditional Four media in 2006 compared with 2005, while boosting their Internet ad spending by $558 million."
Below are a few comments from various advertisers. Enjoy
the Music.com takes great effort ensuring your company's message is seen by your targeted
audience all around the world. Unlike other types of publications, the Internet has no
geographic boundaries so your advertisement here equals sales in the Unites
States, Europe, Asia, and beyond.
Many of the High End Audio related sites are so confusing to navigate that I give up and head back to
Enjoy the Music.com. They have kept the site the way it should be, easy and informative. There is nobody who covers more
audiophile shows than Enjoy the Music.com! Thanks for all your help over the years.
J. Gordon Rankin
Chief Scientist & Owner
Wavelength Audio, ltd.
We love advertising with Enjoy the Music.com; our questions are always answered quickly and all the advertisement changes we need are made instantly. We always know what is on offer and what to expect.
It is a great
service!
Amie Colquhoun
Vice President, Marketing
Axiom Audio
Please click
here to e-mail our advertising department to receive more detailed
information concerning various opportunities and special discount package
deals.
